Solutions Engineering / Rich Media
Turning a TV Campaign Concept Into an Interactive Game
A case study in translating a creative campaign concept into a playable, production-ready advertising experience.
See It In Action
A short walkthrough of the completed interactive Human Target experience.
Overview
For FOX's Human Target, the creative concept called for something more engaging than a traditional animated banner: an interactive shooting-range experience that users could actually play inside the ad.
The Challenge
The initial idea described the experience creatively, not technically. My job was to turn that concept into a set of behaviors and rules that could function reliably inside a rich-media advertising environment.
My Role
As Creative Developer working with Fox Broadcasting through Eyewonder, I translated the concept into the interaction model, gameplay logic, animation behavior, and production implementation.
How I Broke the Problem Down
- Make the mouse behave as an on-screen targeting crosshair.
- Animate multiple silhouette targets moving forward and backward at different times.
- Detect shots and determine whether a target was hit.
- Assign different point values and maintain a running score.
- Track ammunition and require the player to reload after a set number of shots.
- Coordinate timing, animation, interaction states, and game resets.
- Package the experience within the technical constraints of a production advertising unit.
Rather than treating the project as one large programming problem, I solved each interaction as a smaller system and then connected those systems into the final experience.
Result
The completed unit turned a conventional advertising placement into a playable branded experience for Human Target. The work received a Promax Bronze Award.
What This Demonstrates
- Solutions Design
- Technical Problem Solving
- Interactive Development
- Requirements Translation
- Flash / ActionScript
- Creative Technology